Shopper Marketing Coordinator
The Shopper Marketing Coordinator assists the Promotions Marketing Manager in developing and executing retailer-specific marketing programs for key retail accounts with a focus on the Organic Valley brand as well as some duties relating to food service support. This position serves as a centrally located project manager partner to field sales associates, helping recommend and execute customized, strategic marketing programs. Additionally this person will collaborate with Regional Marketing Coordinators to help drive farmer & brand centric turnkey retail programs including both in and out-of-store initiatives, ensuring programs align with company-wide promotional initiatives. The perfect candidate will possess strong customer service skills and the ability to prioritize multi-regional initiatives.
Essential Duties and Responsibilities:
Responsible for understanding the key dynamics of assigned key customers including customer philosophy, demographics, competition, business goals, as well as external issues that affect the customersí profitability.
Working with the Promotions Marketing Manager and Sales, assist in the development and execution of custom in-store marketing programs to protect existing business and garner new; including demos, store specific shippers, farmer connected events/tours and staff education.
Proactive recommendations to Sales and Category Management on how to best partner with retailers, including aligning retailer calendar sell-in and Interactive deadlines.
Collect and analyze data from shopper marketing programs/campaigns/activities that will help guide overall programming for the greatest ROI and provide critical input to define success.
Partner with the Regional Marketing Coordinators to understand the regional scope of retail initiatives and assist in creating a master calendar of events, including recommendations.
Owner of master retail calendar and communication to key stakeholders of overall events.
Work with other CROPP departments (Category Management, Interactive, Public Relations, Farmers in Marketing, Creative, etc) to ensure optimum integration and support for campaigns.
Assist in the coordination and execution of tactical pieces of retail programs
On-site coordination of in-store events including staffing, as needed.
Serve as the brand steward in all communications.
Coordinate, facilitate, and document meetings as assigned.
Working with departmental Administrative Assistant, code and track Shopper Marketing spending.
Additional Duties and Responsibilities:
Knowledge, Skills and Abilities:
Bachelorís degree in business or marketing focus
2-4 years of related experience
Strong customer service skills
Proven ability to manage multiple projects and tasks
Works well in a team environment
Familiar with experiential, social and mobile marketing at retail
Adept at recognizing, adapting and responding to changing retail conditions
Comfortable with general retail level data measurement methodologies; familiar in both IRI and Nielsen frameworks
Knowledge of FDM selling environment
Understanding of the CPG retail environment and ROI focused
Excellent analytical, and verbal and written communication skills
Competent in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) and experience maintaining electronic files
Ability to travel up to 30%.
Worked directly for a retailer/Whole Foods
Knowledge of Natural channel selling environment
Experience selling-in and executing store shippers including theme element alignment
Knowledge of SPINS and MarketScope data
Promotions Marketing Manager
La Farge, WI
All employment at CROPP is at-will and can be terminated by CROPP or an individual employee at any time, for any reason, with or without notice, and with or without cause.