Gen-O Bus Tour 2012

Generation Organic is a group of Organic Valley farmers aged 18 to 35 who represent the next generation of sustainable agriculture leaders and who believe in the power of organic to change the world. Every fall since 2010, a group of “Gen-O” farmers have hit the road in their veggie-oil powered bus for the annual "Who's Your Farmer?" tour.

The third annual Generation Organic tour sets off September 25 from Organic Valley HQ in La Farge, WI for three weeks on the road through Wisconsin, Iowa and Minnesota. Gen-Os will be stopping at college campuses, grocery stores and food co-ops, farmers markets, organic farms and many places along the way, talking to people about how the food choices they make every day affect their health and that of the planet.

Check the schedule below to find a tour stop near you! You can also follow the tour on Twitter @GenOrganic and  on Facebook.

2012 Tour Schedule

La Farge, WI
Tuesday, September 25
10:00am - 10:45am

Organic Valley HQ
Organic Valley employees (aka "Croppies") will send the Gen-Os off in their own organic style. 

Viroqua, WI
Tuesday, September 25
11:30am - 12:00pm

Viroqua Food Co-op
Join the Gen-Os at their first retail stop! This stop will be a quick "blitz" where Gen-Os will hand out Single Serve milks and Stringles. Look for the bus in the parking lot!

La Crosse, WI
315 5th Avenue
Tuesday, September 25
1:30pm - 2:00pm

People's Food Co-op
Catch up to the bus in La Crosse for our other co-op "blitz" stop! Gen-Os will share their story and pass out free Single Serve milk and Stringles cheese.

Rochester, MN
1001 6th St NW
Tuesday, September 25
4:00pm - 6:00pm

People's Food Co-op Rochester
Curious about our new American Cheese Singles? Come to the People's Food Co-op in Rochester and sample them in gooey, delicious grilled cheese! Gen-Os will also be available to play games and share their farm story in the parking lot.

Ames, IA
Wednesday, September 26
10:00am - 2:00pm

Iowa State University
Look for the bus in the Reiman Gardens parking lot, where Gen-O farmers will be handing out free Single Serve milk and Stringles from 10am to 12pm. James Frantzen will share his farm story in Reiman Gardens at noon. 

Ames, IA
Wednesday, September 26
3:00pm - 5:00pm

Wheatsfield Cooperative
Just down the street from ISU, Gen-Os will park their bus and set up tents where you can join them to play games and win prizes! Come try a grilled cheese sandwich made with our very own, unprocessed, 100% real cheese American Cheese Singles.

Des Moines, IA
Thursday, September 27
9:30am - 11:30am

Whole Foods Market - Des Moines
Come join Gen-Os at the very first Whole Foods Market in Iowa! Play games, win prizes, and connect with young farmers while munching on a grilled cheese sandwich made with American Cheese Singles. Wash it down with some refreshing Organic Valley milk while you're there!

Coralville, IA
Thursday, September 27
3:30pm - 5:30pm

New Pioneer Food Co-op
Stop by to eat great grilled cheese and OV milk, play fun games like the Wheel of Food & Farming, and hang out with engaging young farmers. Look for the bus in the New Pi parking lot!

Madison, WI
Saturday, September 29
3:30 - 5:30pm

Willy Street Co-op
Come sample American Cheese Singles produced with our very own Midwestern milk in a freshly made grilled cheese sandwich. This is a great chance to meet a young, local farmer as well as Gen-O farmers from across the nation!

Madison, WI
Sunday, September 30
2:30pm - 4:30pm

Whole Foods Market - Madison
Come join Gen-Os to play games and win prizes! You will get a chance to talk with young organic farmers while trying a grilled cheese sandwich made with 100% real, local cheese.

Madison, WI
Monday, October 1
9:00am - 11:00am
12:00pm - 1:00pm

Visit UW-Madison campus by Ag Hall to brainstorm with Gen-Os on how to sow a more sustainable future. Play games, win prizes, and grab a Single Serve milk or Stringles cheese. Look for the Organic Valley pop-up tents! In the afternoon, Organic Valley Gen-O and employee Kristina Hemstead will give private presentations on campus.

Madison, WI
Tuesday, October 2
9:00am - 5:00pm

World Dairy Expo
Meet Gen-Os at Organic Valley's exhibit booth during the World Dairy Expo's FFA Day. Here you will get the chance to speak one-on-one with Gen-Os about their farming experience and learn about CROPP Cooperative.

Wauwatosa, WI
Wednesday, October 3
9:30am - 11:30am

Outpost Natural Foods
As the Gen-Os head east, stop by the Outpost co-op and grab a grilled cheese made with our new American Singles Cheese! Wash your sandwich down with some refreshing Organic Valley milk and win prizes with young organic farmers.

Milwaukee, WI
Wednesday, October 3
1:30pm - 3:30pm

Outpost Natural Foods
Stop by Milwaukee's Outpost, where Gen-O's will hand out free grilled cheese sandwiches and single serve milk! Play games, win prizes, and conspire on how to create a more sustainable future with young organic farmers!

Platteville, WI
Friday, October 5
9:00am - 11:00am

Meet Gen-Os at the Pioneer Center on UW-Platteville's campus. Later, Gen-O farmer Jake Wedeberg will give private presentations to classrooms on campus and the Gen-Os will tour the Pioneer Farm.

Minneapolis, MN
Saturday, October 6
8:00am - 1:00pm

Mill City Farmers Market
Support your local farmer at the Mill City Farmers Market, then swing over to the Gen-O Tour bus to talk with local Gen-O farmers about their experiences as young farmers. True believers in farm-to-plate, these farmers will give away samples of grilled cheese made with their own 100% real American cheese!

Minneapolis, MN
Saturday, October 6
2:30pm - 4:30pm

Seward Co-op
Wondering where the Gen-Os are at this co-op? Look for us inside where we will sample our Single Serve milk and engage in meaningful conversations around farming and sustainability!

Burnsville, MN
Sunday, October 7
11:30am - 1:30pm

Valley Natural Foods Cooperative
Join the Gen-Os to play games, win prizes, and discuss the future of agriculture while tasting delicious grilled cheese sandwiches made with our new American Singles made with 100% real cheese!

Eau Claire, WI
Monday, October 8
12:00pm - 4:00pm

UW-Eau Claire
Come join the Gen-Os at the Haas Fine Arts Building Parking Lot as they share their farm stories and hand out free milk and cheese! Play games and win prizes while conspiring on how to sow a more sustainable future!

River Falls, WI
Tuesday, October 9
10:30am - 2:30pm

UW-River Falls
Come join the Gen-Os at the Circle Patio on the UW-River Falls campus for games, prizes, milk, and cheese! Look for the tour bus and tents.

Morris, MN
Wednesday, October 10
10:00am - 2:00pm

The westernmost stop on the tour, Gen-Os will visit the UM-Morris campus, where James Frantzen will give a private presentation to students.

Minneapolis, MN
Friday, October 12
9:00am - 11:00am

University of Minnesota-Twin Cities
Gen-Os will visit the Twin Cities campus for a morning milk and cheese demo followed by a private presentation on campus given by Sarah Holm.

Chanhassen, MN
Saturday, October 13
1:30pm - 3:30pm

Lakewinds Natural Foods
Come join young Organic Valley farmers as the Gen-Os prepare and hand out grilled cheese featuring our new American Singles. Play games, win prizes, and discuss agriculture and these young people's experiences as farmers!

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