If a company is going to make a difference in today’s world, it’s going to have to think differently. At Organic Valley, our philosophy and decisions are based on the health and welfare of people, animals and the earth. We’re a mission-driven cooperative, owned by family farmers, and we’ve been leaders in organic agriculture from the very beginning.
Our story starts back in January of 1988—a time when family farms were on the brink of extinction. We were a handful of farmers in Southwestern Wisconsin’s coulee region and we shared a love of the land. We also shared the belief that a new, sustainable approach to agriculture could help family farms and rural communities survive. With a small poster inviting area farmers to join our current CEIEIO, George Siemon, for an informational meeting regarding the formation of the Coulee Region Organic Produce Pool (CROPP) at the county courthouse, we created enough momentum to carry us to this day.
Folks back then, just like you today, were concerned with food quality and environmental issues. They were looking for more natural, nutritious food—food grown without synthetic and potentially harmful pesticides, herbicides, and fertilizers. We began by growing organic vegetables, and soon added organic dairy products. When we found the demand we anticipated was real, we created the Organic Valley brand name and expanded our product line.
Our co-op, through the Organic Valley™ brand, soon became the number one source of organic milk in the nation. Once pioneers of organic agriculture, we’re now an established leader. Organic is all we do. We remain driven by our mission to promote regional farm diversity and economic stability by the means of organic agricultural methods and the sale of certified organic products. We maintain integrity through our commitment to consumer education and delivering the highest quality, strictly organic products to consumers, schools, and a variety of manufacturers looking for organic ingredients.
At our helm is one of our original seven farmers, George Siemon, our Chief Executive Officer. George prefers the title C-E-I-E-I-O. A lifelong farmer, he and his family have operated an organic farm in the Bad Axe River valley of Wisconsin’s driftless area since 1977. With his unique combination of having a hand in the soil as well as being able to see the big picture, George has been a leader in the campaign to establish effective national standards for organic certification.
We are committed to organic agriculture and building a future for sustainable family farming in America. Organic. It’s all we do.