I first bought your milk when I was pregnant--I was looking for health benefits. What I got was taste! (OK, so there was probably health benefit as well.) I didn't realize how bland the usual milk is. I find that your 1% is tastier than conventional 2%, so I am getting all the taste with less fat, as well as with less of the other stuff. I also discovered that this is not just organic. Other organic milks are not as good as yours. I won't buy anything else.We are moving to Rochester MN. I sure hope I can buy it there, or I will be driving to find it, or gettting it shipped or something.