Gallery of Organic Valley photos

High resolution versions of the photos can be downloaded in the Graphic Center.

Founding farmer and current Organic Valley CEIEIO, George Siemon, right, holds an informational meeting in 1988 with other pioneering cooperative farmers. From its grassroots inception, CROPP Cooperative is in many ways, as Siemon says, "a social experiment disguised as a business."

Jim Wedeberg, Greg Welsh, George Siemon, farmer, Spark Burmeister.

The CROPP Main building was purchased in 1989.

Early photo of farmers.

The National Farmers Organization is an early partner for CROPP's fledgling dairy pool, becoming the diffference between success and failure.

CROPP's first annual report, written by the hand of Jerome McGeorge.

Powerful voices and celebrity partners (like Robert F. Kennedy Jr., above) join hands with CROPP farmers to bring volume and eloquence to our message of a better future for organic family farms, citizen-partners, and the earth.

For more than a decade, CROPP farmers suffer from federal labeling restrictions, until in 2001 and 2002 when the word "Organic" is allowed as a label descriptor of organic meat.

CROPP farmers form a meat pool and in 1997 roll out a few trim beef products under the "Valley's Finest" label.

CROPP's very first go at developing an image to use as a branding mark. Note the dramatic hills and valley, the hallmark of a "coulee" region. Our current brandmark (bottom), introduced in 2003, is the result of a 15-year evolution.

In ninety days, a brand mark is designed and our organic cheese is packaged as Organic Valley Family of Farms, the nation's first nationally distributed organic cheese.

CROPP's first milk carton design. The logo, which is crafted from an original oil painting, is modified to fit the carton-printing technology and package design.

Current grouping of Organic Valley & Organic Prairie products.