2000

• Juice pool is formed in partnership with a cooperative of 14 orange growers in Florida.
• Organic Valley Raw Sharp Cheddar is awarded first place in the prestigious American Cheese Society competition.
• Family farmers from New York join CROPP.
• CROPP ends the year with 346 producers and $72.66 million in sales.

2001

• CROPP farmers and citizen partners embark on a major letter writing campaign to urge the USDA to pass the Final Organic Rule after reinstating prohibitions on irradiation, sewage sludge and genetically engineered seed.
• CROPP finishes the year with 444 producers and achieves $99.8 million in sales

2002

• Organic Valley creates the "Pastures" brand regional cartons to communicate the co-op's dedication to local production for its consumers in the Northwest, Northeast, New England, and California.
• Family farmers from Ohio join CROPP.
• 2002 closes with 509 producers and sales reach $126.7 million.

2003

• Business Ethics magazine awards Organic Valley its prestigious Living Economy Award.
• Organic Valley is instrumental in the foundation of The Organic Center, a not-for-profit organization dedicated to producing peer-reviewed information and disseminating it in order to inform society about the benefits of organic food and farming. Theresa Marquez, Organic Valley's CME, was the first President of the organization.
• The American market for organically grown food amounts to $13 billion, up from $1 billion in 1994. A growing consumer market encourages farmers to convert to organic agricultural production.
• Family farmers from Nebraska and Missouri join CROPP
• The co-op ends the year with 613 family farmers and $158.6 million in annual sales.

2004

• CROPP Board of Directors launches a profit sharing program. The program gives 45% back to the farmer-members, 45% to the employees, and 10% to the community based on a percentage of profits. The purpose of the profit sharing is to recognize and reward these groups for their on-going contributions to the success of the Cooperative.
• The Earth Dinner campaign is kicked off on Earth Day to encourage people to reconnect with their food and food sources through meaningful conversation over a local, sustainable and organic meal. www.earthdinner.org.
• Organic Valley introduces Soy beverages produced with a whole-bean process from identity-protected, American grown beans.
• Organic Valley celebrates the grand opening of its new "green" design headquarters in La Farge, Wis.
• Organic Valley and community partners host the first Kickapoo Country Fair, a celebration of sustainability and rural community heritage that currently attracts more than 5000 people each year.
• Family farmers located in Colorado, Kansas and Michigan join CROPP.
• The co-op ends the year with 661 farmer-members(2) and over $201 million in sales.