Carrie Welch, a spokeswoman for Organic Valley, explained the tour hopes to show young people that it can be easy to learn about local foods by building relationships with nearby farmers.
“We’re basically showing people that it’s not like your grandfather’s farmer anymore,” Welch said.
The organic-food business is booming. A 2011 survey by the Organic Trade Association concluded that sales of organic products grew from $1 billion in 1990 to $26.7 billion in 2010, and organic fruits and vegetables saw an 11.8 percent increase in sales from 2009 to 2010 alone.
Organic Valley's "Generation Organic Tour" made a stop at UP on Tuesday to promote family farms and regional eating. Pulling up in their multicolored mural painted school bus, the team of age 20 something farmers gave away free samples of organic milk and string cheese to students to show off the taste of regional dairy products.
Senior Frances Dyer worked with a PR firm that promoted local and sustainable restaurants over the summer and worked with Generation O as a part of her job.
"The tour is about keeping up organic farming through the generations," Dyer said. "The sustainability factor they present is so important for your personal health and the environment."
So how are we going to begin rebuilding the broken economy and creating jobs? Where is the investment going to come from?
One answer is taking shape in dozens of towns and neighborhoods across the country, as citizens from Brooklyn, NY to Port Townsend, WA are figuring out ways to invest in the local businesses that create jobs and help build strong local economies. Just as locavores eat a diet sourced close to home, these locavestors are investing that way.
The concerns of milk and cheese lovers worried that their dairy products are ethically curdled would likely be alleviated by a visit to Jon Bansen’s family dairy farm, Double J Jerseys, south of Monmouth. Bansen learned dairy farming from his father in a small non-organic operation, but he turned more and more to organic practices in the ‘90s before joining the Organic Valley cooperative in 2000. Bansen has been turning the cows out to pasture more and more over the years, perfecting methods that resulted in his herd of about 180 Jersey cows spending about 20 hours a day outside in a system called “intensive rotational grazing.”
Patti and husband Cliff are proud members of the Organic Valley Cooperative, selling their milk through the new state-exclusive New York Fresh line that launched this March and now counts 123 active upstate families, some of whose faces you may recognize from the portraits on the cartons. The Brunners bought the 230-acre, 45-cow farm from Cliff’s parents in 1988, but it’s been in the family since 1933, and many of the furnishings harken back to 1815. Joining Organic Valley was “the only answer,” Patti says flatly.
Solving agriculture’s many problems is not impossible, but the issues involved are complex and the necessary transformations radical. To discuss them is to risk frightening or confusing people. On the other hand, everyone likes good food. So campaigns for more ecologically sound farming practices, especially in the wealthier nations, too often seem to suggest to consumers that with enough effort, we can simply eat our way to a sustainable future.
For example, Organic Valley, the United States’ largest organic-farming cooperative, suggests that “personal food choices affect the health of our bodies and our planet, and drive their future”. Likewise, the British Soil Association says that “the buying decisions we make every day are a simple but powerful form of direct action”, and Naturalnews.com stresses that “by changing what you buy, you change what farmers will grow and how they will grow it”.
While the average American farmer is 57 years old, the next generation of farmers committed to alternative agriculture programs and raising healthier food options is also being embraced in the marketplace and among their peers. Organic Valley has invested in a 3-week biofuel-powered bus tour (Generation Organic 2011“Who’s Your Farmer?”) aimed at connecting farmers ages 18 to 35 with students and communities across the country. And the organic food sector continues to experience growth compared with conventional food sales, indicating that consumers are willing to pay more for quality organic food despite the fiscal uncertainty wobbling the American economy over the last several years.
Meridith and Zeb Burroughs, both 30, use their hands every day of their working lives. And they work most days of their lives.
They own and run California Cloverleaf Farms, a grass-based dairy nestled in the rolling hills and almond groves on the Merced-Stanislaus county line. They started with 700 crossbred heifers in 2003, and two years later started selling organic milk through the Organic Family Cooperative. Today they handle almost 600 cows.
The 950-acre dairy is a partnership with Zeb's dad and mom, Ward and Rosie Burroughs. That whole part of the county, in fact, could be called Burroughs Inc. for all the family enterprises flourishing there. A decade ago, Ward and Rosie divided their nearly century-old farming and ranching operations among their children.
Daughter Benina runs an almond farm called Vista Almonds and raises chickens and eggs. Daughter Christine and her husband Brian also run an organic dairy farm. Brother Joe lives off the ranch and grows some almonds.
Organic Valley is a big business. One of the most widely recognized organic brands in the U.S., it has 1,624 members who produce some 1.2 billion pounds of milk annually to the tune of more than half a billion dollars. But in many ways, Organic Valley functions more like an un-corporation. At the co-op’s La Farge headquarters—a barn-like, gambrel-roofed building—yoga, tai chi, cardio-kickboxing, pilates and zumba classes are free in the wellness room. Garden plots await those eager to grow their own organic vegetables, and canning and cooking classes help employee gardeners enjoy their bounty. The cafeteria sells chocolate truffles and caramel candies on the honor system; employees simply drop the money for their spirit-lifting treats into a waiting cup.
As you fire up the grill this weekend, you’re probably not planning on preparing some tasty bits of giant fruit bat.
But that’s mighty fine eating in Samoa, said Andrew Zimmern, who enjoys grabbing a taste of something he’s never tried before as he travels the world as host of the Travel Channel’s “Bizarre Foods with Andrew Zimmern.”
Zimmern will be at Saturday’s Kickapoo Country Fair in tiny La Farge, giving a cooking demonstration and talking about his adventures.