Brandmark Guidelines
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Primary color brand markPlace the primary, color version of the Organic Valley Family of Farms brand mark over a white or light-colored, uncluttered background. Do not outline or add any effects to the brand mark. Do not reduce the primary brand mark to less than one inch wide. In cases where the brand mark will appear less than one inch wide, use the secondary brand mark. |
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Do not add effects to the brand mark. |
Do not use the full color brand mark over a dark colored background. |
Do not outline the full color |
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Black brand mark
Use the black Organic Valley Family of Farms brand mark when color is not an option. Do not convert the color brand mark to gray-scale. Do not reduce this brand mark to less than one inch wide. In cases where the brand mark will appear less than one inch wide, use the secondary brand mark. |
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Do not convert the full color brand mark to gray scale. |
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White brand markUse the white Organic Valley Family of Farms brand mark when a dark background is unavoidable. Do not place the color brand mark over a dark background, or reverse the type on the color brand mark. Do not reduce this brand mark to less than one inch wide. In cases where the brand mark will appear less than one inch wide, use the secondary brand mark. |
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Do not reverse the black brand mark over a dark background. |
Do not reverse the type on the full color brand mark over a dark background. |
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Secondary brand markUse the secondary Organic Valley Family of Farms brand mark, without the barn illustration, is cases where the brand mark will be reproduced less than one inch wide, and greater than one half inch wide. Do not reduce the primary brand mark (color, black, or white) to less than one inch wide, or the secondary brand mark to less than one half inch wide. |
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