Organic Valley Puts the Spirit of the Season in Holiday Baking with Coupons, Cash Donations and Prize Drawings
This holiday season, Organic Valley, a farmer-owned cooperative of more than 1,300 organic family farmers nationwide, is giving customers a charitable way to spread the cheer. Through the end of the year, shoppers can visit their local grocers or food co-ops and participate in the Celebrate Organic–Local Heroes contest. Not only will shoppers be able to take advantage of $10 worth of coupons and stock up on Organic Valley products for holiday baking, they'll also be helping to fill the shelves of local food banks just by participating in the promotion.
Starting today, an Organic Valley purchase at Ray's Food Place presents an opportunity to play a role in the restoration of waterways and protection of the local environment. Organic Valley and Ray’s Food Place are proud to launch a program with EcoUnit, a new shopper rewards program that awards customers with EcoUnit credits that can be redeemed to support local stewardship projects like tree planting, river restoration, removal of invasive species and watershed clean-up.
Thanks to tremendous consumer involvement, Nature's Path Organic Foods and Organic Valley presented a check for $50,000 to the Rodale Institute for outreach to farmers as an organic solution to global climate change. The check was presented at a special event during the Washington, DC Green Festival, the nation's premier sustainability event.
To ring in the decade on a healthy note, Organic Valley is offering its retailer partners "Organic Rising," an in-store campaign featuring national media, a contest, and prizes to generate increased sales of delicious organic breakfast products from the farmer-owned cooperative. Organic Rising's message encourages consumers to begin a new year and a new day with a wholesome, organic breakfast. The chance to win exciting prizes, save money, and trigger a donation to the Rodale Institute will enhance sales of Organic Valley products and drive home the point that eating organic is good for the body and the planet.
Organic Valley, America’s largest cooperative of organic farmers and one of the nation’s leading organic brands, today launched the first online calculator that shows consumers the toxic burden prevented by their choices of organic vs. non-organic and “natural” foods. The calculator is available at www.organicvalley.coop.
Much like an online shopping experience, the Organic Valley calculator invites visitors to put their favorite Organic Valley dairy products into a simulated shopping basket to weigh the positive impact of their organic food choices. As each food product is placed in the basket, the calculator automatically adds up and displays the amounts of pesticides and synthetic nitrogen fertilizers avoided by that product, as opposed to a comparable conventional product. The numbers are derived from a calculation of USDA conventional agriculture data compared with twenty years of parallel data from Organic Valley member-farms.
Organic Valley Family of Farms, the nation’s largest cooperative of organic farmers, and the Boulder Valley School District (BVSD) today announced that Organic Valley is now the official milk supplier for the 28,000-student school district. The milk will be bottled and delivered by Sinton Dairy, a local company.
Prize Includes On-farm Dinner of Local, Organic Food Prepared by Local Chef Kevin Gibson
Gray Herzberg of Portland, Ore., was declared the Grand Prize winner of Organic Valley's “Celebrate Organic” Recipe Contest for his entry of “Green Cakes,” his original recipe featuring locally grown kale. Herzberg's recipe was selected from hundreds of entries from across the United States in Organic Valley’s search for a recipe that demonstrated innovative, wholesome and delicious use of organic ingredients. As the grand prize winner, Herzberg will enjoy an early fall feast at a local Organic Valley farm in Monmouth, Ore., prepared by celebrated Portland chef Kevin Gibson of Evoe.
Campaign Blends Product Promotion with Giving For a Winning Combination
This holiday season, Organic Valley hosts Celebrate Organic, a campaign for retailers to boost the sales of delicious Organic Valley cooking and baking ingredients through TPRs, coupons, and the chance to win prizes. Celebrate Organic also gives customers a chance to help those in need through a contest which awards cash donations to three food banks nominated by shoppers. The campaign launches November 1, 2009.
Five national thought leaders on organic, one common theme: Organic agriculture benefits not only our health, but our climate as well. And the more we embrace organic, the more we can foster change for good.
That was the primary theme shared by experts within the organic food movement who gathered on the grounds of Organic Valley Family of Farm’s rural southwest Wisconsin headquarters Sunday to share their thoughts on the impact and future of organic agriculture and food. Organic Valley, which hosted the “Organic Heroes” panel as part of its annual Kickapoo Country Fair gathering this past weekend, is posting the symposium as a Webcast at www.organicvalley.coop/organicheroes and on Organic Valley’s YouTube channel www.youtube.com/user/OrganicValleyFarmers.
Underscoring its commitment to fostering the next generation of organic farmers, Organic Valley Family of Farms, the nation’s largest cooperative of organic farmers and one of the nation’s leading organic brands, recently recognized three of its young farmer-owners, with Generation Organic (Gen-O) awards.
The Gen-O Awards were created in 2008 to recognize individual 18-35 year old Organic Valley farmers who have demonstrated commitment to organic farming and preserving the family farm and rural community through leadership, stewardship and innovation. One winner from the western, central and eastern regions was selected and awarded an all-expense paid trip to the Kickapoo Country Fair, an annual event celebrating rural heritage and the future of farming in La Farge, Wis. The winners also had a chance to meet with Organic Valley leadership and were awarded a $500 donation to a non-profit or community organization of their choice in their name.