Campaign Blends Product Promotion with Giving For a Winning Combination
This holiday season, Organic Valley hosts Celebrate Organic, a campaign for retailers to boost the sales of delicious Organic Valley cooking and baking ingredients through TPRs, coupons, and the chance to win prizes. Celebrate Organic also gives customers a chance to help those in need through a contest which awards cash donations to three food banks nominated by shoppers. The campaign launches November 1, 2009.
Celebrate Organic Drives Sales
Celebrate Organic will help drive sales of Organic Valley butters, cream cheese, Neufchatel cheese, half & half, and heavy whipping cream, and can easily integrate with individual stores’ holiday promotional programs. Organic Valley will provide retailers with Celebrate Organic themed point-of-sale materials that include a web address for contest details and holiday recipes. Organic Valley’s Rootstock magazine – delivered free upon request to retailers in shipper/display boxes – will also feature organic holiday recipes and $6.00 worth of coupons. To make the program even more attractive to retailers, the Celebrate Organic promotion is supported by a public relations campaign and national consumer advertising with coupons in such publications as Delicious Living, Eating Well, and Taste for Life.
With the offer to Share and Save, shoppers are directed online to www.organicvalley.coop/celebrate to receive additional coupons worth $10 off Organic Valley products, plus healthy recipes and gift giving tips. While online, they can also enter a drawing in which five lucky winners will be selected to win a year of free Organic Valley products. From those five, three grand prize winners will be randomly chosen to receive the “Local Organic Heroes” donation for their local food pantry.
Celebrate Organic Recognizes Retailers and Awards “Local Organic Heroes” with Donation
Last but not least, consumers like to know that the products they buy and the stores they patronize support social issues and local organizations in their community. During the Celebrate Organic campaign, shoppers will be asked to nominate their retailer for the “Local Organic Heroes” food pantry award. The retailers named by the three contest grand prize winners will each receive a $2,500 cash donation for their chosen local food pantry, to be made on behalf of the winning shopper and their identified retailer. Local PR by Organic Valley will draw attention to the winners.
Retailers interested in more information about participating in Celebrate Organic can contact their Organic Valley regional sales manager for details, or order in-store materials online at www.organicvalley.coop/promos before September 28, 2009, while supplies last.
Organic Valley Family of Farms: Independent and Farmer-Owned
Organic Valley is America’s largest cooperative of organic farmers and is one of the nation’s leading organic brands. Organized in 1988, it represents 1,332 farmers in 32 states and one Canadian province, and achieved $527 million in 2008 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. The same farmers who produce for Organic Valley also produce a full range of delicious organic meat under the Organic Prairie Family of Farms label. For further information, call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.coop and the cooperative’s farmer website, www.farmers.coop. Organic Valley is also on Twitter, www.twitter.com/organicvalley and Facebook, www.facebook.com/pages/Organic-Valley/20674850824.