Dairy By The Dozen

La Farge, Wis.
June 15, 2009
Contact P.R. work 612.372.6465 La Farge, Wis.

Organic Valley Offers 8 oz. Shelf Stable Single Serves by the 12-Pack in Regular, Vanilla, Chocolate, and Strawberry

Organic Valley's Chocolate Single Serves Now Lowest Calorie Available

Twelve tasty chocolates? A dozen delicious vanillas? Doce savory strawberries? Organic Valley is now offering its highly popular and superbly-convenient 8 oz. shelf stable single serve milks in packs of 12.

Organic Valley, a farmer-owned cooperative of more than 1,300 organic family farmers nationwide, will offer its 12-packs in each of its four single serve flavors: chocolate, strawberry, vanilla and regular 1% lowfat. The 12-packs, which require no refrigeration, will be available in July, in time for summer vacations and just prior to back-to-school, and will retail for $16.99.

"When you're on the go, it can be easy to make poor health choices in what your family eats and drinks," said Tripp Hughes, director of category management for Organic Valley. "But with our shelf stable single serve milk, you can take nutritious milk with you pretty much anywhere—think road trips, picnics, back yard relaxing, kids' lunch boxes, snacks for hiking—with no refrigeration necessary."

"Now, by offering our milk in 12-packs," added Hughes, "families can buy two weeks worth of milk for their child's school lunch or family weekend getaway at a more convenient price."

As Organic Valley prepares to offer its single serves in 12-packs, they have changed the organic ingredient mix in their chocolate single serves to reduce the calorie count to 150 for an 8 oz. serving, thereby making it the lowest calorie organic chocolate single serve milk available.

The shelf stable packaging process keeps the milk fresh and allows it to be stored at room temperature for up to six months until opened. While many people may still prefer to chill their milk before drinking, this product offers flexible "out-of-the-fridge" storage for families and retailers. Shelf stable milk has long been accepted throughout Europe.

Organic Valley single serves come in Holstein-patterned containers made out of 70 percent high quality paperboard, 24 percent polyethylene and 6 percent aluminum. These sturdy, lightweight containers use 60 percent less plastic than other forms of packaging, and require less energy to manufacture, fill, ship and store than almost any other packaging. The containers received the Presidential Award for Sustainable Development in 1996.

Like all Organic Valley milk, single serves are produced according to national organic standards without the use of antibiotics, synthetic hormones or pesticides.

Organic Valley Family of Farms: Independent and Farmer-Owned

Organic Valley is America’s largest cooperative of organic farmers and is one of the nation’s leading organic brands. Organized in 1988, it represents 1,332 farmers in 32 states and one Canadian province, and achieved $527 million in 2008 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. The same farmers who produce for Organic Valley also produce a full range of delicious organic meat under the Organic Prairie Family of Farms label. For further information, call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.coop and the cooperative’s farmer website, www.farmers.coop. Organic Valley is also on Twitter, www.twitter.com/organicvalley and Facebook, www.facebook.com/pages/Organic-Valley/20674850824.

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