Local Organic Valley Dairymen Aim for a Second Victory during the Seafair Milk Carton Derby

La Farge, WI
June 25, 2008
Contact P.R. Elizabeth Horton
work 207-838-0084 La Farge, WI

Organic Valley Helps Keep Seafair Derby Racers Afloat with Donation of 7,000 Empty Milk Cartons

At this year's Seafair Milk Carton Derby, a crew of Washington dairymen have their sights set on a repeat victory. For a second year, Organic Valley's bovine themed Viking-style schooner, the "Udderly Local," and its crew of brawny local farmers will leave their milking chores behind and head to the city to paddle in this unique event on Green Lake.

Organic Valley's boat is a 24-foot vessel constructed by Port Townsend general contractor and part-time boat builder, Douglas Milholland. From the deck up, Udderly Local resembles a Viking ship with a raised prow adorned by a hand-carved cow head. But unlike anything Erik the Red piloted, Udderly Local floats on a hull of sealed Organic Valley milk cartons.

In 2007, the dairymen's "team challenge" entry, built on the shores of Green Lake that morning in partnership with PCC Markets, splashed into first place, earning the farmer team a $500 prize. The Cooperative donated the prize to the non-profit PCC Farmland Trust, which works to secure and preserve threatened farmland in Washington State and move it into organic production.

Organic Valley Donates 7,000 Milk Cartons to Organizers

In the spirit of good sportsmanship and community support, Organic Valley donated 7,000 empty milk cartons to Seafair organizers, who, at the last minute, found themselves in short supply of the "classic" cardboard half-gallon size carton, which Organic Valley uses exclusively for its Northwest Pastures brand milk.  Organic Valley's donation of milk cartons will make it possible for as many as 40 new boats to join the race.  With this donation in hand, nearly 100 boats are expected to compete.

Besides the entertainment of watching all teams construct and race their boats, visitors to the 37th Annual Seafair Milk Carton Derby can meet some of the 31 Washington farm families who produce Organic Valley milk sold in local grocery stores.  Visitors will also have the opportunity to taste Organic Valley’s renowned chocolate milk, award-winning cheese, and more.

Organic Valley Family of Farms: Independent and Farmer-Owned

Organic Valley is America’s largest cooperative of organic farmers and is one of the nation's leading organic brands. Organized in 1988, it represents more than 1,200 farmers in 34 states and one Canadian province, and achieved $432.5 million in 2007 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. The same farmers who produce for Organic Valley also produce a full range of delicious organic meat under the Organic Prairie Family of Farms label. For further information, call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.com and the cooperative’s farmer website, www.farmers.coop.

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P.R. Contact
Elizabeth Horton
Phone: 207-838-0084
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