Organic Valley and Nature's Path Invite You to Be an "Organic Hero"

La Farge, Wis.
July 02, 2009
Contact P.R. Kristin Heinmets
work 612.372.6458 La Farge, Wis.

With Consumers' Help, Organic Valley and Nature's Path Will Donate Up to $50,000 to Rodale Institute's Farmers Can Be Heroes Program

At a time when consumers are looking to get the most value from their food purchases while doing the best for body and planet, two leading organic food manufacturers have joined together to launch "Organic Heroes", a cause marketing campaign that rewards both consumers and farmers for their roles in improving America's food choices through organic production.

Organic Valley, America's pioneering cooperative of organic farmers, and Nature's Path Organic Foods, North America's number one maker of organic cereal, have joined with Organic Gardening magazine in creating the "Organic Heroes" campaign to support the Rodale Institute's "Farmers Can Be Heroes" farmer education program. The Rodale Institute is the nation's leader in on-farm organic research and education.

Consumers can be "organic heroes" by purchasing one Organic Valley product and one Nature's Path product and mailing in both proofs of purchase. As a thank you for their support, participants receive a free, one-year subscription to Organic Gardening magazine and a chance to win a year of free breakfast foods from the two sponsors. Most importantly, Organic Valley and Nature's Path will contribute $1 each for every proof of purchase mailed in by November 30, for a contribution of up to $50,000 to the Rodale Institute. The money will be used to enhance curriculum and outreach to farmers. To learn more about "Organic Heroes," please visit www.organicheroes.org.

The Rodale Institute's Farmers Can Be Heroes is an outreach and education program designed to portray organic farmers as the heroes who not only feed us, but who are on the frontline mitigating climate change and preserving the earth for future generations. The Farmers Can Be Heroes Web site offers an online course for conventional farmers interested in transitioning to organic, as well as other tools and information. 

"Organic farming is an issue near and dear to our hearts at Nature's Path—we've even purchased our own organic farmland which we crop share with local farmers," said Arran Stephens, CEO and founder of Nature's Path. "We're thrilled to support the Organic Heroes campaign and Farmers Can Be Heroes program because we are absolutely committed to preserving and transitioning organic farmland. This campaign allows us to join together with likeminded organizations that we admire to further support organic farmers, as well as educate consumers about their importance."

"In 1988, when we formed Organic Valley, agriculture was in crisis. Conventional farming methods employing synthetic chemicals and focusing on high yields were firmly entrenched, and there weren't a lot of voices out there advocating for nurturing the soil and farming in harmony with nature. J.I. Rodale was one of the exceptions," said George Siemon, one of the founding farmers and CEO of Organic Valley. "He was in many ways the founding father of organic agriculture in America and an inspiration to all the early pioneers of today's organic movement, including the hundreds of farm families who own our cooperative. Partnering with Rodale on the Farmers Can Be Heroes program is a natural evolution for us, and we're proud to join with Nature's Path and Organic Gardening magazine to support such a worthy cause."

"With today's warming atmosphere, increased toxic load of our water ways and water sources, soil loss, and increasing concerns for human health, there is no work more compelling than the research and education the Rodale Institute is performing," said Tim LaSalle, PhD, CEO of the Rodale Institute. "Finding ways to produce food that is healthier and safer for families while providing the single largest means to take CO2 out of the atmosphere and store it in the soil is critical to our commitment to the world. Organic production of food begins the return of health to the planet while making for healthier people. Become a life saving hero with us, and eat organic!"

Information about the campaign and the benefits of organic farming is featured prominently on both Nature's Path and Organic Valley products. For additional information and coupons, visit www.organicheroes.org.

About Nature's Path

Founded in 1985, Nature's Path Organic Foods is headquartered in Richmond, British Columbia, and employs around 350 people at its four facilities in Canada and the United States. The privately held, family-owned company produces breakfast foods and snacks sold in specialty foods stores and retailers in 40 countries around the world. The company’s innovative brands include Nature’s Path®, Flax Plus, EnviroKidz®, Weil by Nature’s Path™, and Optimum®. Visit Nature's Path online at www.naturespath.com.

Organic Valley Family of Farms: Independent and Farmer-Owned

Organic Valley is America’s largest cooperative of organic farmers and is one of the nation’s leading organic brands. Organized in 1988, it represents 1,332 farmers in 32 states and one Canadian province, and achieved $527 million in 2008 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. The same farmers who produce for Organic Valley also produce a full range of delicious organic meat under the Organic Prairie Family of Farms label. For further information, call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.coop and the cooperative’s farmer website, www.farmers.coop. Organic Valley is also on Twitter, www.twitter.com/organicvalley and Facebook, www.facebook.com/pages/Organic-Valley/20674850824.

About The Rodale Institute

Rodale Institute is a non-profit research and education organization focused on regenerative agriculture and its impact on health and the environment. For six decades, the Rodale Institute has demonstrated the benefits of organic farming through innovative research on its research farm, the world's largest research facility of its kind. The Institute has trained farmers throughout the country and abroad in methods that replenish the soil and sequester carbon, thereby aiding the environment, increasing nutrient density and providing drought resistance.

Most recently Rodale Institute launched a free Transition to Organics online course and provides information and expertise for farmers, policy-makers and consumers about how regenerative agriculture can help solve global warming, improve nutrition and prevent worldwide famine. www.rodaleinst.org

About Organic Gardening

Organic Gardening is the longest running sustainability media property in the USA. We were green when the world was black and white. Our visionary founder, J. I. Rodale, is widely recognized as the father of the natural food and natural living movements in America. Responsibility to the earth was the reason Rodale began publishing Organic Gardening magazine 65 years ago, and it is precisely the mission of the magazine today—creating a healthier world, one home at a time.

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Kristin Heinmets
Phone: 612.372.6458
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