WHO: Organic Valley’s California dairy farmers will boogie to Oakland, Calif., for the 2nd Annual Eat Real Festival, bringing pints of heavy cream, jars and a fierce sense of rhythm.
WHAT: With a goal of staging the world’s largest homemade butter making demonstration — 300 movers and shakers — the farmers will lead Eat Real’s first-ever Great Butter Shakedown, one of the many interactive food craft performances scheduled during the three-day event to honor farmers and artisan food producers.
Organic Valley will provide 300 jars filled with heavy cream to participants in the Shakedown, and local dairy farmers will lead in the time-honored food tradition of turning rich smooth cream to fluffy whipped cream to silky smooth butter. Adults and children of all ages are invited to make small batches of butter by shaking their jar of Organic Valley cream to the beat of a Shakedown set created by DJ mix master Citizen Zain.
- Head to the Main Stage to pick up a jar of Organic Valley cream
- Move and groove to the Shakedown set beginning at 11 am
- Shake, shake, shake until the cream turns to butter (approximately 15 minutes)
- Take home a "Make Butter at Home!" recipe card and a coupon for OV products
WHEN: 11 a.m. SATURDAY, August 28 - Great Butter Shakedown
Visit Organic Valley’s booth daily during festival hours for butter making demos, samples and to meet local dairy farmers
WHERE: Lawn Stage, Jack London Square, Oakland, CA
Organic Valley Family of Farms: Independent and Farmer-Owned
Organic Valley is America’s largest cooperative of organic farmers, with 14 members living and farming with their families in California. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, creams, eggs and juice. For more information, visit www.organicvalley.coop.
About Eat Real
Eat Real is a social venture business founded by a group of people who believe that delicious, convenient, affordable and sustainable food should be celebrated. Our main product - the Eat Real Festival - supports a strong social change agenda and is a values-driven event focused on educating people about the food they eat. Eat Real focuses on delicious and sustainable “street food” and puts eaters in contact with the real people - the farmers, chefs and producers - who make our food. In addition, we donate a small percentage of our profit to targeted California organizations promoting access to healthy and affordable food, entrepreneurship and economic development.