Organic Valley Announces First Ever Made-in-Texas Organic Milk—Texas Pastures!

Sulphur Springs, TX
April 11, 2005
Contact P.R. Molly Gaines
work 612.372.6454 Sulphur Springs, TX

"Texas Pastures," the first organic milk to be produced and bottled in the state of Texas, is being introduced this month by Organic Valley Family of Farms, the nation's leading cooperative of organic farmers.

Texas Pastures is made by a dedicated pool of organic dairy farmers in the Sulphur Springs region of Texas. It is bottled locally as well, at Southwest Dairies in Tyler, Texas.

"Organic Valley is proud to bring our Texas neighbors delicious organic milk made right here in our own home state," said Harry Lewis, one of the Organic Valley farmers who is pioneering organic dairy in Texas. He and his son Wynton farm his family's 278-acre dairy farm in Sulphur Springs.

Texas Pastures organic milk is traditionally pasteurized and produced without antibiotics, synthetic hormones or pesticides. Animals are raised humanely with access to pasture and certified organic feed—never any animal by-products—and all Organic Valley pastures are certified organic.

Texas Pastures comes in whole, reduced fat (2%), lowfat (1%) and nonfat. Its cheerful red and white plastic containers are easily recyclable. Starting this month, look for Texas Pastures in the dairy aisle at Brookshire Grocery, Central Market, Whole Foods Market, United Supermarkets, and other leading Texas supermarkets. Its suggested retail price is $3.29 per half gallon and $4.99 per gallon.

Go Organic! Go Texan!

Once known as the "Dairy Capital of Texas," Hopkins County, where Sulphur Springs is located, has experienced a significant decline in its dairy industry over the last decade. It had 60,000 dairy cows in 1994 and only 33,500 remained in 2004, according to the U.S. Department of Agriculture. Said Lewis, "Organic agriculture is providing a stable price and a sustainable living to the members of the Organic Valley cooperative. It's a lifeline! We can even see the day when our region is known as the 'Organic Dairy Capital of Texas!'"

Pat Tolson, an Organic Valley farmer who runs a 240-cow organic dairy in Sulphur Springs, agreed. She said, "Bringing organic dairy to Texas is a win-win. We're delivering farm-fresh organic milk to local families who want a quality, local organic milk option, and we're helping to revitalize the embattled Texan dairy industry. Organic is here in Texas to stay!"

Sulphur Springs Organic Valley dairy farmer Frances Charlton runs a 200-cow dairy farm and raises four children with her husband Barry. Said Charlton, "As an organic farmer and parent, I know we're farming for future generations. We're protecting the health of our earth, our food, and one another."

Deeply committed to their roots in Texas, the farmers in the Organic Valley Texas dairy pool are members of the Texas Department of Agriculture's "Go Texan" program. They will be taking part in sampling initiatives at retail and consumer events throughout the state. Additional educational activities are also part of the program.

About Organic Valley Family of Farms

 
Texas Pastures is the newest addition to Organic Valley's regional milk program. Regional milks also include Northeast Pastures, New England Pastures, Rocky Mountain Pastures, California Pastures and Northwest Pastures. Organized in 1988, Organic Valley Family of Farms is one of America's leading national organic brands and is the largest independent and farmer-owned organic dairy cooperative. Representing nearly 700 organic family farmers in 20 states, the cooperative produces more than 130 organic products.

Look for Organic Valley milk, soy, cheese, butter, spreads, creams, eggs, produce, juice and meat in leading supermarkets, natural food stores and food cooperatives throughout the country. For further information, please contact:

Organic Valley at 1-888-444-MILK or visit www.organicvalley.coop.

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P.R. Contact
Molly Gaines
Phone: 612.372.6454
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