Organic Valley, the nation’s largest cooperative of organic farmers and a leading organic brand, today launched the first-ever organic milk protein shakes. Made from real organic milk, Organic Valley Organic Balance™ and Organic Valley Organic Fuel™ are now available nationwide in natural food stores, food cooperatives, major grocery chains, and LIFETIME gyms across the country.
Unlike other protein drinks, Organic Valley milk protein shakes get their protein from real organic milk—not chalky protein powders—for smooth, delicious taste and wholesome nutrition. In fact, Organic Balance and Organic Fuel were significantly preferred over leading protein drinks and are the only organic milk protein shakes available.*
“Protein is essential pre- and post-working out, especially within 30 minutes of exercise, but choose your protein source wisely,” says Joel Harper, NYC celebrity trainer. “I love organic dairy as a protein source and am a huge fan of anything from Organic Valley. Their products are always in my fridge. These new protein milk shakes are my go-to snack on the run and in-between workouts. They are certified organic with a short list of clean ingredients. And, they taste fantastic.”
Organic Valley Organic Balance is an organic milk protein shake ideal for breakfast, a sensible snack or light meal on the go. Only nine simple and easy-to-read ingredients go into Organic Balance, and nothing you don’t want, such as artificial flavorings or sweeteners, GMOs, toxic pesticides, antibiotics or artificial hormones. Packed with protein and essential nutrients, Organic Balance has 16 grams of protein from real, organic milk. Organic Balance is an excellent source of naturally occurring calcium from organic milk, providing 50 percent of the recommended daily intake, with vitamin D for enhanced calcium absorption. With most of the carbohydrates coming from naturally occurring sugars in the milk, Organic Balance is minimally sweetened with organic stevia and unrefined, fair-trade, organic cane sugar, making this product healthful, nutritious and mindful of caloric intake. Organic Balance comes in two flavors, Dark Chocolate and Vanilla Bean, with a SRP of $2.89 each or $10.99 for a four-pack. For more information and complete nutritionals, go to ov.coop/balance.
Organic Valley Organic Fuel is a milk protein recovery shake designed for peak performance, with 26 grams of protein, 70 percent of the recommended daily intake of calcium and no artificial sweeteners. According to the pros, a combination of protein and carbohydrates is important for fueling the muscles of endurance athletes and aiding in post-workout muscle recovery, especially for those who demand the best from their bodies, whether biking or running, competing or at the gym. In addition to the naturally occurring milk sugars, only organic and fair-trade unrefined cane sugar is added to balance the protein. The result is a 1:1 protein to carbohydrate ratio for rapid protein absorption, making Organic Fuel a powerful complement to any workout regimen. Organic Fuel comes in two flavors, Chocolate and Vanilla, with a SRP of $3.89 each or $14.99 for a four-pack. For more information and complete nutritionals, go to ov.coop/fuel.
Like all Organic Valley products, Organic Balance and Organic Fuel are made with a simple list of high quality, fair-trade, USDA Certified Organic ingredients. Organic Valley products never use antibiotics, synthetic hormones, toxic pesticides or GMOs. Both organic milk protein shakes are made with organic milk from pasture-raised™ cows on Organic Valley family farms, and are gluten- and lactose-free.
For information on where to buy Organic Balance or Organic Fuel near you, please call 888-444-MILK.
* According to the “2014 Protein Beverage Home Use Test” conducted among 300 consumers by SoundView Research, Organic Valley Organic Balance was significantly preferred over Special K Protein Shake, and Organic Valley Organic Fuel was significantly preferred over Muscle Milk.
Organic Valley: Independent and Farmer-Owned
Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, it represents 1,844 farmers in 36 states. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, and produce, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. For further information visit www.organicvalley.coop. Organic Valley is also on Twitter @OrganicValley and Facebook www.facebook.com/OrganicValley.