Organic Valley Launches Mobile Apps About Organic Food and Farming

With a Moo, Moo Here and a Wuff, Wuff There…Fun, Interactive Learning for Kids and Parents Alike

La Farge, Wis.
February 24, 2012
Contact P.R. Elizabeth Horton
work 207-838-0084 La Farge, Wis.

Organic Valley, the nation's largest cooperative of organic farmers and a leading organic brand, today announced the launch of two mobile applications for kids and their parents to interact with organic through fun games and educational tools. The two apps, Organic Valley and Organic MooCan, are wholesome additions to any iPhone, iPad or iPod Touch device.

"Our goal was to make the farm to table experience fun and accessible," said Greg Brickl, marketing communication director for Organic Valley. "These apps are an exciting way for children to learn the fundamentals of organic food and farm animals while allowing parents to ensure what they are feeding their families is healthy and delicious."

The "Organic Valley" app is a tasty, fun and educational way to explore organic food and farming. Its "Scan & Shop" tool scans Organic Valley barcodes, immediately providing detailed information on the item, such as production, pasteurization and nutritional value. The "Who's Your Farmer?" feature uses location to explain where that item came from, underscoring the importance of saving family farms through organic agriculture. Through video, text, images and sound, users can walk away learning not only the background of the actual farm families who produced their food, but how their purchases support their community and local economy. Lastly, the app has a game feature, "Where Food Comes From," which quizzes and entertains kids about farm knowledge and food transparency as they unlock farm sounds. 

The "Organic MooCan" app plays select farm sounds when the device is tilted, a sound garden similar to classic farm sound toys. Organic Valley introduces a combination of farm noises including cows, pigs, turkeys, dogs, horses and roosters that bring favorite farm characters on the go.

Both apps are available now for Apple's iPhone, iPad and iPod Touch for free at http://www.apple.com/iTunes. You can link directly to the apps in the iTunes store at http://itunes.apple.com/us/artist/organic-valley/id453076411?uo=4.

Organic Valley: Independent and Farmer-Owned

Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, it represents 1,687 farmers in 35 states and three Canadian provinces, and achieved $715 million in 2011 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. The same farmers who produce for Organic Valley also produce a full range of delicious organic meat under the Organic Prairie label. For further information, call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.coop and the cooperative’s farmer website, www.farmers.coop. Organic Valley is also on Twitter @OrganicValley and Facebook www.facebook.com/OrganicValley.

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P.R. Contact
Elizabeth Horton
Phone: 207-838-0084
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