Organic Valley has named Minneapolis-based Haberman & Associates as its national public relations agency.
For nearly four years, Haberman & Associates has led Organic Valley's public relations efforts in the Midwest, garnering attention for the co-op, its farmers and its products in dozens of Midwestern media outlets and beyond. In addition, HAI has worked closely with Organic Valley on public relations strategic planning, annual publicity for the Kickapoo Country Fair and Earth Day Dinners, and the grand opening of the company's green headquarters, among other marketing-related projects and programs.
"What a pleasure and what fun it has been to work with Haberman," said Theresa Marquez, Organic Valley's chief marketing executive. "They have proven how powerfulstory tellingis. The Organic Valley story is a genuine and beautiful story of the success of hundreds of families working together. I can't think of a better agency to help us tell that story."
"Organic Valley embodies the brand of story Haberman & Associates loves to tell: an organic food and sustainable lifestyle pioneer who is making a difference in the world and changing the way business is done," said Fred Haberman, co-founder and CEO of Haberman & Associates. "We're honored Organic Valley has invited us to help share its wealth of inspiring stories with the nation."
Organic Valley/CROPP Cooperative: Independent and Farmer-Owned
Organic Valley Family of Farms is America's largest and oldest cooperative of organic farmers and is one of the nation's leading organic brands. Organized in 1988, it represents more than 940 farmers in 27 states and one Canadian province and realized a record $335 million in 2006 sales.Focused on its founding mission of keeping small and mid-sized farmers farming, the cooperative produces 200 organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, produce, and juice. Its sister brand, Organic Prairie, produces delicious organic pork, beef and poultry (www.organicprairie.com).Look for Organic Valley and Organic Prairie in leading supermarkets, natural foods stores and food cooperatives nationwide. For more information on Organic Valley, call (888) 444-MILK or visit www.organicvalley.coop.
Haberman & Associates
Haberman & Associates tells the stories of pioneers who make the world a better place or change the way business is done. The public relations and brand storytelling firm has broad experience in the organic food and sustainable lifestyle markets, representing such brands asAnnie's Homegrown, Sustainable Table, Whole Foods, Utne Reader, Ogden Publications, the National Cooperative Grocers Association, EarthJustice and Go Organic! for Earth Day. It also represents inspiring individuals, such as polar explorers Ann Bancroft and Liv Arnesen and Volvo for life Awards heroes; emerging-growth companies that bring life-changing technologies to market; and its own event, the annual U.S. Pond Hockey Championships.For more information, visit www.modernstorytellers.com.
