Organic Valley Sales Will Make the Grade with Special Back-to-School Promotion

La Farge, Wis.
March 10, 2010
Contact P.R. Renee Kelly
work 612-372-6472 La Farge, Wis.

"The Future is Organic" Cause-Related Campaign Predicts In-store Excitement with Great Prizes and Deals for Shoppers

Back-to-school season is just around the corner, and moms and dads everywhere will be looking to stock up on healthy, organic and brain-boosting lunchbox options for kids. With that in mind, Organic Valley is offering retailers nationwide "The Future is Organic," a turnkey, cause-related campaign focused on providing schools with educational materials to teach children about the important link between food, health and the environment. The Future is Organic in-store promotion also offers advertising in national consumer publications, valuable prizes, online education, point-of-sale promotions and coupons to boost sales of Organic Valley snacks and lunchbox-friendly products during the months of August and September, 2010. 

The Future is Organic campaign features savings on favorite back-to-school products such as Organic Valley brand single-serve milks, deli sliced cheeses and Stringles® cheese sticks, and Organic Prairie-brand deli sliced meats. In-store coupons will offer $2 off any two Organic Valley products. 

"With The Future is Organic, Organic Valley and our retail partners can help raise awareness about the connection between organic food and sustainable living in a fun, economical and delicious way," said Sarah Bratnober, director of marketing communications for Organic Valley.

Central to the interactive retail promotion is an online contest where shoppers can enter to win one of three $250 Grand Prize gardening gift certificates to Seed Savers Exchange, and one of five prizes of a year of free Organic Valley products. While online, shoppers can also find recipes, healthy eating and snacking suggestions and information about the benefits of eating organic food.

For each The Future is Organic contest entry, Organic Valley will donate $1—up to $20,000—to the Center for Ecoliteracy, a non-profit that supports and advances education for sustainable living. Donations will raise funds for distribution of their new publication, Smart by Nature: Schooling for Sustainability, to schools across the United States. Smart by Nature provides information, inspiration, and support to the vital movement of K-12 educators, parents, and others who are helping young people gain the knowledge, skills, and values essential to sustainable living.

"Healthy, organic foods equal healthy kids and a healthy future," says Zenobia Barlow, executive director of the Center for Ecoliteracy. "We're excited that Organic Valley and retailers around the country are partnering with us to help spread the word to young people about the vital importance of sustainable living."

Retailers can order The Future is Organic marketing tools at www.organicvalley.coop/future.

Organic Valley Family of Farms: Independent and Farmer-Owned

Organic Valley is America's largest cooperative of organic farmers and is one of the nation's leading organic brands. Organized in 1988, it represents 1,652 farmers in 33 states and four Canadian provinces, and achieved $520 million in 2009 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. The same farmers who produce for Organic Valley also produce a full range of delicious organic meat under the Organic Prairie Family of Farms label. For further information, call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.coop and the cooperative's farmer website, www.farmers.coop. Organic Valley is also on Twitter @Organic_Valley and Facebook www.facebook.com/OrganicValley .

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P.R. Contact
Renee Kelly
Phone: 612-372-6472
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