Organic Valley Whipped Butter Available in Convenient 8 oz. Tubs

La Farge, WI
September 22, 2008
Contact P.R. work 612.372.6465 La Farge, WI

Organic Valley Whipped Butter Available in Convenient 8 oz. Tubs

Spread the good news: Organic Valley Family of Farms' award winning butter is now whipped. Presented in convenient and recyclable 8 oz. tubs, the smooth Organic Valley Whipped Butter is available now in select organic and natural food grocers and will be distributed more broadly in the months ahead.

Sixteen years ago, Organic Valley became the first organization to sell certified organic butter nationwide. Since then, the cooperative of more than 1,200 organic farmers has won numerous national and international awards for the delicious butter made from the milk of their organic cows pasturing on family farmland nationwide.

Until now, Organic Valley's salted, unsalted, European style and pasture butters have been available only as sticks.

"While consumers have enjoyed Organic Valley butter in sticks for years, we received a great many requests for an Organic Valley whipped butter in a table ready container," said Tripp Hughes, who oversees product management for Organic Valley. "Consumers have been asking for a lightly whipped butter that is ready to spread across a stack of crispy pancakes or lightly toasted bagel, or spooned on top of a steaming serving of mashed potatoes."

For its first whipped variety, Organic Valley will be offering their salted butter, which it makes by churning pasteurized organic sweet cream to create a perfect butter consistency, lightly salting it during the process, then lightly whipping it at the creamery.

Organic Valley Whipped Butter is available at a suggested retail price of $3.69.

Organic butter is a rich, delicious, and satisfying choice for those who wish to reduce their exposure to high levels of pesticide residues and environmental toxins. Animals naturally store toxins in their fat cells, increasing the risk of these contaminants finding their way into products we rely on in our diet such as milk and butter. Children, with their smaller body masses, are especially vulnerable to pesticide exposure, and organic practices can greatly reduce this risk.

Like all Organic Valley dairy products, Organic Valley's Whipped Butter is produced by family farmers in harmony with nature without antibiotics, synthetic hormones or pesticides. Their animals are raised humanely and given certified organic feed and their pastures are certified organic.

Organic Valley Family of Farms: Independent and Farmer-Owned

Organic Valley is America's largest cooperative of organic farmers and is one of the nation's leading organic brands. Organized in 1988, it represents more than 1,200 farmers in 34 states and one Canadian province, and achieved $432.5 million in 2007 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. The same farmers who produce for Organic Valley also produce a full range of delicious organic meat under the Organic Prairie Family of Farms label. For further information, call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.com and the cooperative's farmer website, www.farmers.coop.

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