Pour it On! Organic Valley Introduces Live Organic Lowfat Yogurt in a Bottle

Farmer-owned co-op's new yogurt product available in 32 oz plain, berry and vanilla flavors with live probiotics and inulin to help you Thrive™

La Farge, Wis.
January 16, 2011
Contact P.R. Elizabeth Horton
work 207-838-0084 La Farge, Wis.

Pour it, drink it, blend it! Yogurt lovers can celebrate as Organic Valley introduces a 32 oz. organic lowfat yogurt in a bottle. The multi-use, "live" organic yogurt contains THRIVE™—Organic Valley's unique blend of billions of "good" probiotic cultures that boost digestive and immune systems, and are beneficial to overall health.

Organic Valley, a farmer-owned cooperative of more than 1,600 organic family farmers nationwide, will offer its new bottled yogurt nationwide beginning January 2010 in three flavors—plain, berry and vanilla.

"The organic family farmers who own Organic Valley have a proud, 22 year history of providing the highest-quality organic dairy products produced according to strict organic standards without antibiotics, synthetic hormones or pesticides," said Tripp Hughes, director of category management for Organic Valley. "Organic yogurt is the top new item requested of us, so we're excited to add bottled yogurt to our lineup. Yogurt is a perfect fit for Organic Valley; the central ingredient is milk, and Organic Valley's milk offers optimal nutritional value, reduces exposure to synthetic chemicals, and supports healthier food production in our country. 

"Our farmers wanted yogurt-lovers to expand how they think about and incorporate calcium-rich yogurt into their daily routines—think 'Pour It, Drink It, Blend It.' The bottled yogurt is ideal as an ingredient in delicious recipes such as salad dressings, smoothies or dips, mixed with granola for breakfast, or enjoyed straight from the bottle. No matter the preference, we hope people will find even more ways to incorporate each smooth and creamy flavor as part of a healthy diet," Hughes added.

"While our yogurt in a bottle is extremely versatile, it also addresses certain health and well-being concerns," Hughes said. Organic Valley's live organic yogurt with THRIVE™ contains billions of busy probiotic cultures in each serving to give Organic Valley yogurt the label claim "Boosts Digestive & Immune Systems." The product is formulated to ensure that each serving contains at least 10 billion living cultures of their proprietary mix of L. acidophulis, Bifidus BB-12 and L. casei, in addition to the live and active yogurt cultures S. thermophilus and L. bulgaricus, through the end of product code.

While competitors commonly use cane sugar to sweeten yogurt, Organic Valley's vanilla and berry flavors are both made with agave nectar, the vanilla yogurt is made with Fair Trade vanilla, while the berry yogurt bursts with the flavor of a whole berry puree. In addition, the yogurts have no added gums or stabilizers. An excellent source of fiber and calcium, each serving contains two grams of organic inulin, a prebiotic from organic Jerusalem artichoke.

Organic Valley milk is naturally nutrient dense, and studies have found that probiotics may further improve nutrient bioavailability for B vitamins, calcium, iron, zinc, copper, magnesium and phosphorus, among others. Other studies have shown that probiotics promote the growth of healthy bacteria in the colon and reduce cancer-causing substances.

Organic Valley yogurt containers come in 32 ounce #2 recyclable plastic, accepted by most recycling facilities.

Organic Valley Family of Farms: Independent and Farmer-Owned

Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, it represents 1,617 farmers in 35 states and three Canadian provinces, and achieved $619 million in 2010 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, yogurt, soy, cheese, butter, spreads, creams, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. The same farmers who produce for Organic Valley also produce a full range of delicious organic meat under the Organic Prairie label. For further information, call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.coop and the cooperative's farmer website, www.farmers.coop. Organic Valley is also on Twitter @Organic_Valley and Facebook www.facebook.com/OrganicValley.

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P.R. Contact
Elizabeth Horton
Phone: 207-838-0084
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