'Tis the Season to Give, Receive and Bake!

La Farge, Wis.
November 11, 2009
Contact P.R. work 612-372-6465 La Farge, Wis.

Organic Valley Puts the Spirit of the Season in Holiday Baking with Coupons, Cash Donations and Prize Drawings

This holiday season, Organic Valley, a farmer-owned cooperative of more than 1,300 organic family farmers nationwide, is giving customers a charitable way to spread the cheer. Through the end of the year, shoppers can visit their local grocers or food co-ops and participate in the Celebrate Organic–Local Heroes contest. Not only will shoppers be able to take advantage of $10 worth of coupons and stock up on Organic Valley products for holiday baking, they'll also be helping to fill the shelves of local food banks just by participating in the promotion.

To enter the Celebrate Organic-Local Heroes contest, visit www.organicvalley.coop/celebrate. Every entrant will receive $10 in coupons for Organic Valley products plus festive holiday recipes in a special issue of the co-op’s Rootstock magazine, while supplies last. Five winners drawn from all entries will receive one year of free Organic Valley products.Three of those five winners will be selected as Local Heroes and Organic Valley will make a $2,500 cash donation on their behalf to their local food pantry.

“For many, the holidays are a time filled with spirited gatherings and memories associated with delicious food and baking,” said Sarah Bratnober, marketing communications director for Organic Valley. “We want to honor those cherished traditions, yet be mindful and supportiveof individuals and families who need assistance putting food on the table each day.By assisting community-based hunger relief organizations, theCelebrate Organiccontest aims to embrace the true spirit of the season."

Organic Valley Family of Farms: Independent and Farmer-Owned

Organic Valley is America’s largest cooperative of organic farmers and is one of the nation’s leading organic brands. Organized in 1988, it represents 1,398 farmers in 32 states and one Canadian province, and achieved $527.8 million in 2008 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. The same farmers who produce for Organic Valley also produce a full range of delicious organic meat under the Organic Prairie Family of Farms label. For further information, call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.coop and the cooperative’s farmer website, www.farmers.coop. Organic Valley is also on Twitter @Organic_Valley, and Facebook www.facebook.com/OrganicValley.

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