What's Your Vision for an Organic Future? Organic Valley Launches Online Media Gallery at www.OrganicRising.com

La Farge
January 29, 2009
Contact P.R. Kristin Heinmets
work 612.372.6458 La Farge

Individuals Can Share Passion for Healthy & Sustainable Future Through Online Video, Music, and Photos

Passionate about organic food and excited about change for the better? Beginning Feb. 1, 2009, Organic Valley—a Wisconsin-based cooperative of more than 1,300 organic family farmers nationwide—will launch a national social media site in which individuals can share and celebrate their passions for healthy, sustainable food at www.OrganicRising.com.

Mad for organic milk? Crazy for CSA's? Pumped up about pasturing? Happy about humane animal treatment? Ecstatic for organic eggs? Proud of pesticide-free food? In the mooooood for butter? Like to grow your own?

Through March 31, 2009, Organic Valley is inviting individuals to post and share their vision for a healthier and more sustainable future through video, music, essays, photos and other creative media at the Web site.

In April, Organic Valley will randomly select five participants to win a year of free Organic Valley Half & Half.

"The simple joy of tasting local and organically-grown foods from our vibrant earth is enough to remind most of us what's important for a healthy and sustainable future," said Sarah Bratnober, marketing director at Organic Valley. "We've created www.OrganicRising.com as the ideal forum for likeminded souls to honor the planet by sharing their visions."

Organic Valley is complementing the "Organic Rising" initiative with an educational campaign on the benefits of a healthy, organic breakfast. Full details can be found on www.OrganicRising.com. On-site and at select retailers, Organic Valley will provide coupons for ideal breakfast items such as half & half, brown eggs, soy, orange juice, buttermilk and Organic Prairie sausage links.

Organic Valley Family of Farms: Independent and Farmer-Owned

Organic Valley is America's largest cooperative of organic farmers and is one of the nation's leading organic brands. Organized in 1988, it represents 1,322 farmers in 34 states and one Canadian province, and achieved $432.5 million in 2007 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. The same farmers who produce for Organic Valley also produce a full range of delicious organic meat under the Organic Prairie Family of Farms label. For further information, call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.coop and the cooperative's farmer website, www.farmers.coop.

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Kristin Heinmets
Phone: 612.372.6458
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