Wisconsin-Based Organic Valley Proudly Welcomes "Farm Aid 25: Growing Hope for America" to its Backyard

More than 100 Organic Valley farmers to represent the farmer-owned cooperative at the 25th anniversary concert at Miller Park in Milwaukee on Saturday, Oct. 2

La Farge, Wis.
September 30, 2010
Contact P.R. Renee Kelly
work 612-372-6472 La Farge, Wis.

Wisconsin-based Organic Valley Family of Farms, America’s largest cooperative of family farms and one of the nation’s leading organic brands, is proud to be part of the 25th anniversary Farm Aid concert to be held in Milwaukee on Saturday, Oct. 2.

“We are honored to welcome Farm Aid to Wisconsin, home to our headquarters and hundreds of our farmer-owners,” said George Siemon, one of the founding farmers and chief executive officer for Organic Valley. “Farm Aid and Organic Valley were born with the same mission and have worked together to keep family farmers on their land.

“It’s fitting that Wisconsin was chosen as the place for Farm Aid’s 25th anniversary concert. Many of our state’s small towns have experienced a resurgence directly linked to saving family farms in their communities. Organic Valley is proud to share with Farm Aid the role of strengthening rural America through these revitalization efforts.”

Organic Valley farmers will be easily recognizable at this year’s Farm Aid event, donning their “Who’s Your Farmer?” and “I’m Your Farmer” t-shirts. An Organic Valley booth located along the first base line on the main level will sample organic chocolate milk and offer visitors the opportunity to “Moo for a Tattoo.” The co-op’s farmer-members also will be on hand to meet concertgoers.

Media participating in the Farm Aid preview event Friday, Oct 1, can sample Organic Prairie sausage and hot dogs as part of the “Taste of Farm Aid” event showcasing concessions from local farms.

“It is an exciting time to be a family farmer,” said Mariann Holm, an Organic Valley farmer-owner from Elk Mound, Wis. Mariann and her husband, Doran, along with their seven children intensively graze and milk 40 dairy cows on 80 acres of pasture.

“Farm Aid is a great musical celebration that over the years has helped to usher in a new age of food production,” said Mariann. “People have become interested in learning more about where their food comes from. They are embracing local farmers who produce quality products and want to support families like mine. Many people understand that farm life is more than growing food. Farms are also about raising children and being a part of a community. People want to get behind that.”

Organic Valley Family of Farms: Independent and Farmer-Owned

Organic Valley is America's largest cooperative of organic farmers and one of the nation's leading organic brands. Organized in 1988, it represents 1,630 farmers in 33 states and four Canadian provinces, and achieved $523 million in 2009 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. The same farmers who produce for Organic Valley also produce a full range of delicious organic meats under the Organic Prairie label. For further information, call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.coop and the cooperative's farmer website, www.farmers.coop. Organic Valley is also on Twitter @Organic_Valley and Facebook www.facebook.com/OrganicValley .

About Farm Aid

Farm Aid’s mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to raise funds to support Farm Aid’s work with family farmers and to inspire people to choose family-farmed food. Since 1985, Farm Aid, with the support of the artists who contribute their performances each year, has raised more than $37 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture and promote food from family farms.

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Renee Kelly
Phone: 612-372-6472
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