Employment Opportunities

Position:

Associate Product Manager

Description:

The Associate Product Manager’s primary purpose is to assist in the management and direction of a portfolio of Organic Valley products and take a leadership role for the product portfolio in developing, implementing and managing annual strategic, financial, and operating plans, including promotions, pricing, packaging, analysis, and P&L.

Duties:

Product Management Oversight: responsible for partnering with the Product Management team in planning, managing, and coordinating the product portfolio through all facets of marketing, including product development, pricing, promotion, and positioning; creating and managing marketing programs and business plans to achieve revenue, profit, and market share goals. 

• Accountable for overall product portfolio direction, key decisions, product budget (and sometimes even the complete product P&L), ensuring that final product meets specifications, and evangelizing product to internal and external stakeholders. Define and plan product lines and product enhancements.  Analyzing business processes and creating applications to improve or support those processes.
• Identify New Product opportunities; lead the New Product development process by developing new products that are innovative, consumer/customer-driven and profitable; direct and integrate the new product functions of Product Design, Package Design, Sales Planning, Procurement, P&L, Go-to-Market Strategy (including Promotional Consumer and Trade programs).
• Collaborate with Marketing Services team to develop and implement high impact, innovative, effective Consumer Marketing programs for Organic Valley consumers to increase consumer buy rates and drive consumer trial.
• Collaborate with Sale team to develop and implement high impact, innovative, effective Trade Marketing programs for Organic Valley consumers to support distribution expansion and increase consumer trials and buy rates.

•  Manage all marketing functions pertaining to assigned Product portfolios, including promotion, research, packaging, promotion, analysis, and P&L. 
•    Contribute to development of annual brand plan and long-term strategic plan with specific focus on objectives, strategies, and tactics for the dairy and juice products groups. 
•  Conduct brand, segment and category analysis to evaluate performance against business objectives, identify competitive threats, and highlight product strengths/weaknesses. 
•  Assist in development of Organic Valley brand strategy across all functions, including advertising, research and consumer promotions. 
•  Develop impactful, out-of-the-box, effective consumer promotions to build awareness, generate trial, and drive volume/distribution. Conduct post-promotion analysis to quantify and evaluate effectiveness. 
•  Identify volume opportunities and implement product initiatives to drive volume and share. 
•  Direct cross-functional internal teams (Operations, Sales, Marketing Services, R&D/QA) to develop and implement product strategy/initiatives/objectives.

Qualifications:

Minimum 2-4 years of progressive product management/marketing experience in branded consumer products company. Dairy and/or Food & Beverage industry experience preferred but not required. Strong project & process management skills. Exceptional organizational skills and attention to detail. Ability to interact with all levels of management, co-workers and clients. Excellent verbal and written communication skills. Strong analytical skills. Syndicated Data experience including: SPINS, IRI, Spectra Data. Expertise in setting Product objectives and strategies while managing and implementing tactics and tracking business performance. Must be able to work cross-functionally with Marketing team members and other departments. Proficient with MS Office.

Reports to:

Director of MSAP and Category Management

Job Status:

Regular, Full-Time

Wage:

D.O.E.

Location:

La Farge, WI