Sales Support & Information

The Organic Valley Sales Team sells for all of our brands, including Organic Valley, Organic Prairie, Kingdom Organic and Purity Farms. We also market and sell Stonyfield Farms fluid milk under license, as well as foodservice, bulk, ingredients and private label sales. Our Sales Team is comprised of channels, which are determined by class of trade.

Our Vice President of Sales, Eric Newman, began working at CROPP in 1996 and oversees CROPP’s outside and internal sales teams for sales channels.

Our sales team leaders include:

  • National/Key Accounts Channel: Director of Sales, Jack Lee
  • Natural Channel: Director of Sales, Dennis O’Loughlin
  • Grocery Channel: Director of Sales, George Konovalov
  • Emerging Channel: Director of Sales, Wayne Shaker
  • PLINGs Channel (Private Label and Ingredients): Director of Sales, Douglas Hanson
  • Sales Operations (Internal): Director, Joel Mellor
  • Sales Planning (Internal): Director, Keith Carlson
  • Sales Pricing Strategy (Internal): Director, Jim Klousia

Sales support contact information:

Toll Free: 888.444.6455 x3444

Sell more of Organic Valley’s delicious organic favorites with the help of point-of-sale materials. Download and complete the form, then submit it to

Download the retail supplies order form

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