And business people second. Our mission at Organic Valley has always been to produce delicious, organic food in a way that keeps the family farm alive. And the way we do that is not through corporate agriculture.
Consider us the un-corporation.
We work as a cooperative. When we started Organic Valley in the ’80s, we needed a more sustainable business model that worked for family farmers—corporate agriculture just wasn’t the way to go. So we started working together, pooling our products and sharing in the profits.
We set our own rules.
Since 1960, corporations have taken over more than 600,000 family-owned farms. Meaning that when the shareholders of those big companies demand higher profits every year, farmers are pressured to produce more for less pay. But since we’re not one of those big companies, the only people we have to listen to are our customers and our farmers. We listen to nature and the wisdom of generations of organic farming. And our farmers make a decent living, too.
It’s a win-win.
When we started working as a cooperative, we were able to spend less time worrying about how we would keep our farms alive and more time on how to grow the most delicious, healthful, organic produce we could. And because we’re now located in regions across the country, high-quality organic food is becoming increasingly accessible. In fact, higher demand for better products has sparked an organic movement, making an even stronger market place for all organic farmers. And the more our customers demand, the more organic farmers we can bring into the cooperative, along with the land, water and animals they protect.