Ahmed Rahim is the co-founder, CEO and “Chief Alchemist” behind 

, the largest premium, organic, fair-trade-certified tea company in North America. He and his sister, Reem, were inspired to create Numi Tea by the desire to share a tea made from dried desert lime that they enjoyed as children—the drink of hospitality in Iraq—with the world.

Today Ahmed and Reem are not merely responsible for Numi becoming a world leader in the tea industry, this sibling duo has also made Numi a world leader in social good. They created the 

 in order to better the lives and situations of the farmers that Numi Tea partners with, and through the foundation’s H2OPE initiative they’ve been bringing clean water to communities that desperately need it.

In addition to all of his work at the Numi Foundation, Ahmed is also the co-founder of 

, a coalition that brings visionary leaders from sustainable businesses together to magnify their positive impact, protect the environment, and incite greater change.

On this episode Ahmed covers tea, social responsibility, environmentalism and more.

Different hospitality drinks from around the world

What the term “natural flavors” really means (nothing good, we’re afraid)

Passionate advocates joining forces to make positive change

Things you can do to help protect the environment and support communities near and far

Plus, there’s more where this came from! Ahmed is the first guest in a three-part series we’re doing on tea, coffee and chocolate here at Rootstock Radio.

 or wherever you get your podcasts, and check back to catch the next installment in the series, everything you’ve ever wanted to know about the coffee industry, next week!

Inside the Tea Industry with Ahmed Rahim

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