The Gadget Won’t Make the Butter Better

There is irony in the timing of this story. I headed to Organic Valley’s Pasture Café to grab a bite before writing it. Here, I came upon a diner having a hard time getting butter out of an ice cream-type scooper meant for butter retrieval. She was holding up the lunch line and surely discouraged. Organic Valley employees love our butter and will do what it takes to retrieve it.

This leads us to our takeaway: You don’t need a tool to get better butter. Like people, it’s on the inside that counts. No sparkly knives or fanciful gadgets will change what’s in Organic Valley’s award-winning butter — pasteurized organic sweet cream.

Be True to Yourself and Be True to Your Butter.

An antique typewriter fanatic and chicken mom who treasures time outdoors admiring all that nature has to offer, Jennifer McBride is Rootstock’s editor. McBride spent 15-plus years as a journalist and newspaper editor before finding her niche with the nation’s leading organic dairy cooperative. Contact her at Rootstock@organicvalley.com.

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