We know the concept of “grass-fed” is confusing, so we want to clear things up. We’ll help you understand what the term “grass-fed” means when you see it on a package, the standards and seal that regulate it, and what to look for at the store so you can make informed choices about your food.
A lot of producers use the term "grass-fed" (or “grassfed”) in a way that can be misleading. But at Organic Valley, we hold ourselves to strict standards to ensure that all of our milk comes from cows whose diet really and truly is centered on grass. For us, this means prioritizing pasture and guaranteeing that cows spend as much of the grazing season as possible out in the fields eating growing grass.
What do “grass-fed,” “100% grass-fed” and “Certified Grass-Fed Organic” mean?
When you see “grass-fed” on most packages in the store, it quite simply means that some of the animals’ diet came from fresh pasture or dried grasses like hay. It could be a little, or it could be a lot. In addition, all certified organic cows are grass-fed in a general sense because the National Organic Program requires organic cows to receive 30% of their diet from pasture during the grazing season.
Thankfully, a new Certified Grass-Fed Organic Livestock Program introduced in early 2019 will go a long way toward clearing up the inconsistencies so that consumers can be confident in what “grass-fed” means when seen on an organic product. The program has begun with certifying grass-fed organic dairy.
Until the Certified Grass-Fed Organic Dairy seal begins showing up on packages later in 2019, when you see “100% grass-fed” on our Grassmilk® milk, cheese or yogurt, you can trust that it means that all of the cow’s nutrition comes from fresh grasses, dried and stored forages, and a small amount of supplements like molasses. This is true year-round, summer or winter.
Is organic grass-fed milk actually better for me?
Emerging science suggests that the nutritional profile of organic, grass-fed milk is notably different from grain-fed cows!
Peer-reviewed research published in 2013 and 2018 both found that organic, grass-fed dairy has a distinct nutritional profile that is quite different from the profile of milk from grain-fed cows. The studies found that organic, grass-fed dairy has significantly higher levels of omega-3 and CLA fatty acids than milk from cows that eat mostly grain.
In addition, a 2015 study by Newcastle University reviewed 196 papers about milk nutrition and also concluded that organic, grass-fed milk contains higher levels of beneficial fatty acids.
Is “grass-fed” the same as “pasture-raised”?
Not quite. At Organic Valley, we use these terms to describe different aspects of how we farm.
“Pasture-raised” describes our holistic philosophy of dairy farming—raising animals outdoors on pasture, where they get fresh air and sunshine and can exhibit normal cow behaviors, which includes eating pasture grasses. “Pasture-raised” also encompasses our high standards for humane animal care and providing our animals with good living conditions. This term is broad and applies to all of our farms. Learn more about our pasture-raised philosophy of farming.
In comparison, “grass-fed” simply describes what the cows eat. All of our cows are “grass-fed” in the general sense since certified organic cows are required to get a portion of their diet from pasture, but only some are “100% grass-fed.”
Are all Organic Valley cows grass-fed?
All Organic Valley cows are grass-fed, but not all are 100% grass-fed.
All of our farms are grass-fed because they meet or exceed USDA Organic standards for how much time cows are required to spend on pasture and for how much of the cows’ diet must come from fresh grass. We also supplement fresh pasture with dried grasses, like hay, and other nutritious forages. For our pasture-raised cows, the majority of their diet comes from grass and forage, and they receive a ration of organic grain to ensure balanced nutrition. On average across all our farms, the ratio is around 85% grass/forage to 15% grain. Even though our pasture-raised cows are legitimately grass-fed, we have made the decision not to put the term on those cartons to avoid confusion for consumers looking for 100% grass-fed products. Regardless, you can have peace of mind knowing that all Organic Valley dairy products come from cows that eat grass as the majority of their diet.
Our Grassmilk® products are 100% grass-fed, which means exactly what it sounds like: these animals’ entire diet is composed of fresh and dried organic grasses, forages, herbs and broadleaf pasture plants.
Is all grass-fed dairy organic?
No. Many conventional dairy farms feed their cows some dried grasses (hay), so you may see the term “grass-fed” on some non-organic milk cartons. But most non-organic milk you see in the supermarket is produced by confinement dairy operations where the majority of the cows’ diet is made up of grains (usually GMO grains) and where the cows are rarely on pasture, or not at all.
But when you choose Organic Valley at the shelf, you can trust that you are buying organic and grass-fed. Everything our cows eat is USDA Certified Organic, our cows meet or exceed all USDA Organic standards for time spent on pasture and amount of their diet derived from forage, and our milk never comes from cows treated with antibiotics* or growth hormones.
Is “grass-fed” regulated like USDA Organic is?
Yes! There is now a Certified Grass-Fed Organic Livestock Program, which launched in early 2019 with a grass-fed organic dairy certification and seal. We’re proud to say that Organic Valley Grassmilk® farms were some of the first to receive the new certification.
This third-party-verified standard will provide much-needed guidelines and definitions to ensure consistency among all organic, grass-fed producers and products that choose to get certified. It’ll place a seal on the products so that you know exactly what you’re buying. Keep in mind, this new seal will only clarify “grass-fed” when used on organic foods, but it’s a big step in the right direction! Read more about this grass-fed organic certification here.
Until the new seal starts showing up on packages later in 2019, remember two things:
Grass-fed does not always mean organic. Be sure to look for the USDA Organic seal too.
Until the new certification is used widely, “grass-fed” could still mean anything from a little grass to a lot, depending on the farm and product. So when in doubt, look up the brand (and know that you can trust Organic Valley Grassmilk products!).
Learn more about what Grass-Fed and Pasture-Raised means for you:
*Organic farmers will use antibiotics in rare instances when they are needed to save a cow’s life or to prevent suffering. In these instances, the cow loses its organic certification. This means that her milk cannot be sold as organic and she is no longer considered an organic cow.